Customer Backlash Forces Forever 21 To Take Offensive T-Shirts Off The Market

Forever 21 has recently been under the magnifying glass. Earlier this year they have been greatly criticized for having a male T-shirt that appeared to reinforce rape culture.

Forever 21 shirts

Image: Billy Madison

The latest shirts of theirs for boys are receiving backlash for being sexist, suggestive, and enforcing gender stereotypes.

Forever 21 shirts

Image: Forever21

“It is completely inappropriate for companies to sell those shirts to young boys,” University of Kentucky professor of psychology and author Christia Spears Brown said. “Even I am pretty shocked by those, and little shocks me these days.”

Forever 21 shirts

Image: Forever21

“It sexualizes children at an age when they should not be sexualized,” Spears Brown continued. “It reinforces a harmful stereotype about boys that says their value and worth is dependent on how many girls or women they can ‘conquer.’”

Forever 21 shirts

Image: Forever21

Eventually, Forever 21 pulled the offensive t-shirts off the shelves with this apology:

“Forever 21 takes feedback and product concerns very seriously,” they said. “With regards to the T-shirts in question, after receiving feedback we have taken immediate action to have them removed from our website. We sincerely apologize to anyone who was offended by the products.”

Article: TwentyTwoWords