Customer Backlash Forces Forever 21 To Take Offensive T-Shirts Off The Market
Forever 21 has recently been under the magnifying glass. Earlier this year they have been greatly criticized for having a male T-shirt that appeared to reinforce rape culture.
The latest shirts of theirs for boys are receiving backlash for being sexist, suggestive, and enforcing gender stereotypes.
“It is completely inappropriate for companies to sell those shirts to young boys,” University of Kentucky professor of psychology and author Christia Spears Brown said. “Even I am pretty shocked by those, and little shocks me these days.”
“It sexualizes children at an age when they should not be sexualized,” Spears Brown continued. “It reinforces a harmful stereotype about boys that says their value and worth is dependent on how many girls or women they can ‘conquer.’”
Eventually, Forever 21 pulled the offensive t-shirts off the shelves with this apology:
“Forever 21 takes feedback and product concerns very seriously,” they said. “With regards to the T-shirts in question, after receiving feedback we have taken immediate action to have them removed from our website. We sincerely apologize to anyone who was offended by the products.”