Many changes in American apparel were born out of the necessity of the American west. The rugged lifestyles that the men of this time period led, birthed many new innovations in clothing that are still used and utilized today. One of those old-fashioned innovations: copper rivets.
It all began after an old-western tailor named Jacob Davis, found himself frequently having to repair the worn clothing of workers in San Francisco. Men came from near and far to see Jacob the tailor and they would bring along with them jeans that were in terrible shape. They would come torn at the seams, many had rips in the fabrics or pockets that were hanging on for dear life.
Finally, Davis was able to come up with an easy solution that would be a strong and sturdy fix to keep the pockets from ripping apart as often. His solution was the copper rivet.
Soon after coming up with his brilliant idea, Jacob Davis’ fabric supplier, Levi Strauss, helped him pay for the patent which allowed him to set up his new business producing work pants with riveted pockets. The sturdiness of the riveted pocket quickly caught on and became a huge selling point for working men.
Many of Levi’s jean innovations became staple designs that are still widely in use today.